Caught The Internet Green-Handed
Jameson Irish Whiskey is all about bringing people together. But we found something troubling.
Roommates around the world simply could not help themselves from drinking their roommate’s unattended Jameson. This thirsty thievery had to be stopped.
And with April Fools’ just around the corner, we thought it’d be fun to inject some good-natured fear into these sip-stealers. And so, Jameson Catchmates was born.
TEASE
To tease our new product, we asked victims of this heinous crime to call out their sip-stealing friends.
We Covered the Internet in Green Glitter
Roommates around the world were officially put on notice. Our UGC-style posts showed the new product in action. Yes, there’s still green glitter all over the agency. It’s called “commitment.”
Reveal
The Truth Was Revealed
On April 2, we revealed this was all an April Fools’ prank…
Official Schwag
…though we did send out these fabulously glittery T-shirts to ease the pain just a little.
Results
Results Blew Expectations Out of the Water.
Results
33 Million
3x our target
Engagement
13.9%
6x our target