Jameson Irish Whiskey is all about bringing people together. But we found something troubling.
Roommates around the world simply could not help themselves from drinking their roommate’s unattended Jameson. This thirsty thievery had to be stopped.
And with April Fools’ just around the corner, we thought it’d be fun to inject some good-natured fear into these sip-stealers. And so, Jameson Catchmates was born.
TEASE
Roommates around the world were officially put on notice. Our UGC-style posts showed the new product in action. Yes, there’s still green glitter all over the agency. It’s called “commitment.”
REVEAL
On April 2, we revealed this was all an April Fools’ prank…
Official Schwag
…though we did send out these fabulously glittery T-shirts to ease the pain just a little.
