Yelp
Yelp had a problem: People had no emotional connection to the brand, and had little idea as to how Yelp fit into their daily lives.
Our answer was to bring the brand’s personality to life on television, social, and digital video with the We Know Just the Place campaign.
The work injected more emotion into the brand, inspiring users to think of Yelp more often and for more categories.
Yoga
Hotel
Dentist
Results
Fun is Profitable
The brand’s emotional KPI’s increased, with more people thinking of the brand as “Cool” (+10%), “Memorable” (+15%), and “Funny” (+33%). All of which drove serious business results over the life of the campaign:
Downloads Increased
28%
Revenue Increased
29%