Quicksilver

Quiksilver invented the boardshort, but their position had crumbled over the years. To reclaim their market leadership, they launched their first innovative new design in years. My partner and I named the product line and got the word out with a campaign that included print, banners and online films.

Results

We sold all the shorts

The campaign helped drive near total sell-through, beating our sales goals and breathing new life into the Quiksilver brand.

Results

1000

Results

1000