Demeaning Street Teams

Some Cannes Lion-winning TV, a Cyber Lion-winning viral sensation, and a project we call “Demeaning Street Teams.”

Cannes Bronze Lion
Cannes Cyber Lion
Webby Award

Laser Pointer


Demeaning Street Teams

Actors dressed in demeaning costumes handed out flyers the day after the Super Bowl spots aired. Some were interviewed by the news folks, and stayed in ultra-miserable character throughout the interview. I was proud.